Tourism Industry Research

Gibbs Gardens

Tourism is big business in Georgia, really big. The Tourism industry in Georgia is the 5th largest employer in the state with a total economic impact of $59 billion, supporting more than 439,000 jobs, or 10.3% of all payroll employment in Georgia. Taxes of $3 billion were directly and indirectly generated by tourism in 2015. Each household in Georgia would need to be taxed an additional $843 per year to replace the tourism taxes received by state and local governments.

Research efforts help Georgia Tourism develop its marketing strategies and define the scope of work for the division. Research provides vital demographic information on Georgia’s visitors. It also helps monitor the strength of the tourism industry and determine both what current and emerging markets should be further developed. The data we collect is updated regularly on


Kevin Langston
Deputy Commissioner
[email protected]

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Kevin Langston

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