Virtual Reality/Augmented Reality

Virtual reality (VR), along with its counterpart augmented reality (AR), is projected to be an $80-billion-dollar industry by 2025, according to global investment firm Goldman Sachs.

Georgia is on the forefront of this new wave of technology due in part to the state’s thriving film and television production ecosystem and deep technology talent base.

Last year, there were 248 entertainment productions in the state, and the number of gaming companies rose to more than 70 in metro Atlanta alone.

Georgia’s production tax incentive, which also extends to digital entertainment, has brought big projects and put the state on the world stage as no. 5 in film production globally.

Atlanta also lands among the top 10 cities in the U.S. for technology startup activity and venture capital funding further fueled by talent from neighboring internationally renowned institutions such as the Georgia Institute of Technology, Savannah College of Art and Design (SCAD) and others.
Georgia boasts leading thinkers in VR and AR research, game design and production. Demand from the state’s 30 Fortune 1000 companies fuels virtual reality innovation for commercial use.

From the cutting-edge research conducted at Emory University leveraging VR to treat PTSD and Georgia Tech’s dedicated Augmented Realities lab, to TRICK 3D’s commercial projects for corporate clients such as Delta Air Lines and Georgia Power, VR innovations and applications are taking off in Georgia.

Press Releases

+ GamesThatWork Wins Learning Game Prize
Children learn from games. Each year, the US Education Department (ED) brings America’s best
learning games to Washington at the ED Games Expo. This year, hosted by the Entertainment
Software Association (ESA), more than fifty top studios demonstrated over eighty learning games.
Most of these games have already won support from federal agencies.First prize among these went to Brush Up, the toothbrush training game. Brush Up was created by
GamesThatWork with early support from the National Institutes for Health. Expo attendees played
Brush Up’s new room-scale virtual reality version as well as the commercially released mobile
game that features a unique mixed reality model.

ED Games Prize winners are selected by school age children that actually play the Expo games.
This player perspective complements the assessments made of Brush Up by learning scientists
and public health professionals.These include a 2015 Innovation prize awarded to the Brush Up
mixed reality mobile game at the prestigious Institute of Medicine.

GamesThatWork is an Atlanta studio that pioneers mixed reality methods and game-based learning
to improve human performance at all levels from children’s manual skills to senior cognitive
analysis. The studio serves corporate, military and non-profit clients as well as educational
institutions. GamesThatWork, founded in 1996, is a member of both ATDC and GGDA.

Brush Up VR will be available soon on Viveport and Steam. The mixed reality Brush Up mobile game
is available now on iTunes App Store and Google Play Store and can be seen at

Read the press release for more information.


Asante Bradford


  • Georgia’s in a prime position to showcase leading virtual reality capabilities and compete both nationally and internationally. Our tech and creative communities in the state are inherently driven and focused on innovating. VR is a new, fertile ground to do just that – invent new VR and AR experiences and solutions that will transform our realities, both in the real world and in the virtual world.
    Chad Eikhoff, Founder, TRICK 3D
  • Show me another major U.S. city that has quick access to a large number of highly talented, creative people and a 30% tax break.
    Matt Thompson, Floyd County Productions
  • We were looking to expand to a place where we could do digital animation economically... We found that the Georgia incentives, combined with the OTJ (On-the-Job) training incentive, plus the local pool of creative talent, made Atlanta the right place.
    Brett Coker, COO, Bento Box Entertainment
  • I couldn't imagine building my mobile gaming studio anywhere other than Georgia. It has everything you could want - top tier colleges to recruit great talent, a bustling city and international airport, a thriving entertainment industry and it’s a fantastic community for me and my team to raise our families.
    Jeff Hilimire, CEO, Dragon Army
  • The state's commitment to supporting companies working in new areas such as Augmented Reality has enabled us transition our experience into the marketplace, through students and startups, and will help Georgia become recognized as a leader in this area.
    Blair MacIntyre, Georgia Institute of Technology Augmented Environments Lab
  • The state's entertainment incentives have supported our efforts to build an exceptional, Georgia-grown game development studio. We have relocated over a dozen experienced game industry professionals to Georgia and put them in mentoring positions with talented new graduates.
    Todd Harris, Hi-Rez Studios


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