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Jittery Joe's Brews Success in Georgia
In 1994, two brothers decided to open a 24-hour coffee shop in downtown Atlanta. Around that time, The Simpsons aired an episode in which Marge visits a diner named Jittery Joe's. The two were inspired by that name, and after a quick search discovered that it was not trademarked. The pair re-branded their business as Jittery Joe's. In 2002, the brothers sold the business to current co-owner and CEO, Bob Googe. He and his team franchised the company and now wholesales to all 50 states. They work hard to source their coffee through direct trade, mainly from farms abroad in Nicaragua, Brazil, Colombia and Rwanda and Sumatra. Today, Jittery Joe's has 9 stores in Athens, 17 locations nationwide, and even sells out of a small shop in Japan.
“Georgia is a great place to do business and has easy access to all parts of the world. I travel to farms around the globe and am able to get there a lot quicker and more efficiently than my friends elsewhere.”
– Bob Googe, Co-Owner and CEO, Jittery Joe’s