08/25/2017

How Georgia companies are building global brands through e-commerce

Each year, more and more consumers are clicking “add to cart” buttons for their retail shopping needs. Online shopping is growing in popularity around the world, and Georgia businesses embracing e-commerce are pulling in new customers every day from markets across the globe.

Consumers are shopping online like never before. In fact, e-commerce sales for U.S. retailers totaled $340.4 billion in 2015, up 14 percent from the previous year. These sales represent 7.2 percent of total U.S. retail sales and this percentage is expected to continue to grow. The online shopping phenomenon is by no means limited to the U.S. Worldwide e-commerce retail sales are predicted to reach over $4 trillion by 2020 representing more than 14.5 percent of total overall global retail spending. Consumer product companies can get a piece of the action by using online business-to-consumer (B2C) channels to build their brand across the globe and get their unique products into the hands of consumers all around the world.

Georgia businesses are no stranger to the game-changing opportunity that lies in e-commerce. Companies like FOXERS are using e-commerce models to help boost overseas business and expand overall consumer reach. A Georgia-based apparel company with unique lingerie and lounge wear, FOXERS sells its products in boutiques across the globe. The company has been able to maintain a strong customer base through the FOXERS website as well as other online shopping platforms such as Amazon and Etsy. FOXERS even customized its website for Australia and the European Union in order to maximize its impact on consumers in those markets.

It’s not just finding the right e-commerce platform that turns Georgia businesses like FOXERS into online success stories. Georgia’s logistical advantage is instrumental in helping retailers get their product to international consumers quickly and efficiently. With the largest single container terminal in North America and an international airport boasting 3 cargo complexes with more than 2 million square feet of warehousing, Georgia companies are able to move e-commerce goods with access to fast, reliable shipping channels.

E-commerce is an increasingly successful B2C selling model for companies looking to generate interest in their products worldwide. The Georgia Department of Economic Development’s International Trade Division can help Georgia exporters achieve success through e-commerce by making connections with key contacts as well as navigating some of the steps involved with exporting through online sales channels. Read more about how GDEcD helps companies like FOXERS grow their business internationally.

Interested in learning more about selling online internationally? Visit Georgia.org/Trade or call 404.962.4000.

Contact GDEcD

For more information on Georgia’s public-private business partnerships, contact the Georgia Department of Economic Development at 404.962.4000.

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