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For more information about Georgia's tourism industry and to learn how your company can grow and thrive in Georgia, email Nerissa Serrano or call Nerissa at 404-962-4087.

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Tourism Industry Research 

Tourism is big business in Georgia, really big. The Tourism industry in Georgia is the 5th largest employer in the state with a total economic impact of $45 billion, supporting more than 391,000 jobs, or 10.4% of all payroll employment in Georgia. Taxes of $5.6 billion were directly and indirectly generated by tourism in 2010. Each household in Georgia would need to be taxed an additional $706 per year to replace the tourism taxes received by state and local governments.

This page will provide industry workers a comprehensive look at the latest facts and figures as they relate to tourism in Georgia. Just about everything you would want to know about the industry and how the business is measured can be found on this page.

Please click on one of the links below to review the latest research data available.



Economic Impact reports
County Level Economic Impact Sheets
Visitor Demographic and Profile Reports


Key Tourism Indicators
This document includes the vital tourism statistic and is updated on a monthly basis.
Vital Stats

TSA -Tourism Satellite Report
What is a TSA? A TSA is the official international standard for measuring the economic contribution of tourism. This methodology was developed by the World Tourism Organization and ratified by the United Nations in 2000. The TSA for Georgia provides credible measures of the contribution of travel and tourism.
Click here to search the online TSA database for relevant county and state tourism satellite data, http://georgiatourism.prognoz.com.

TSA Reports
2010 Georgia TSA Report (PDF)
2009 Georgia TSA Report (PDF)
2008 Georgia TSA Report (PDF)

Lodging Trend/Data
December 2011 Hotel Report

International Visa Vue Reports
2010 Q1-4 International Visitation to the State of Georgia
2010 Q1-4 International Visitation to the Regions in the State of Georgia

GeMode- Georgia’s Economic Impact Module
Do you need an easy way to measure the impact that a particular tourism event has on your communities economy? GeMode can help, developed by Dr. Bruce Seaman this module helps you analyze the actual impact a fair, festival or other event.
Instructions
Spreadsheets (Excel File)
Sample Questionnaire

International profile sheets 
Brazil
Canada
Germany
U.K. 

Event Impact Calculator 
The Event Calculator measures the economic benefits of a proposed event and compares them to its costs.   It is a flexible and robust tool designed to evaluate the claims of event sponsors, help promote event benefits to other vendors/constituents, and even become an integral part of the event sales process in attracting meetings, trade shows and other events.
Event Calculator Explanation
EIC Georgia / Fairs

(40KB - PDF, right click to save file, then open)

Travel & Tourism Links

   

2011 Tourism Day at the Capitol

 

Related Links 

    Business Incentives 

    Businesses in the tourism industry bolster their bottom line with Georgia’s smart business incentives, including its sales-only, single-factor corporate income tax structure.
  • Download business incentives brochure
  • Download job credit tier map
  • See available tax credits
  • Learn about tax exemptions
  • Explore financial assistance

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