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Industry Research 
Comprehensive Georgia Facts and Figures
Everything you every wanted to know about the tourism industry in Georgia and how the impact of tourism is measured can be found in this comprehensive report.
 
Please click on one of the links below to review the latest research data available.
 
 
 
 
Quick two page document that includes the vital tourism statistic and historical industry data which goes back 10 years in some cases.

What is a TSA? A TSA is the official international standard for measuring the economic contribution of tourism. This methodology was developed by the World Tourism Organization and ratified by the United Nations in 2000. The TSA for Georgia provides credible measures of the contribution of travel and tourism.
 
 
These bimonthly mini reports (PDFs) include: inquiry fulfillment, lodging trends, web stats, and welcome center visitation trends and a variety of national trend data.
 
2009 January-February (International)
2008 June-July
2008 May-June         
2008 March
2008 January-February

ESRI Reports
Using the zip code variables these quarterly reports are produced to shows the top marketing segments for each of the visitor information centers. The reports show the origin of travelers utilizing the visitor information centers, which highlights key demographic markets for each center, the consumer preferences, typical spending patterns and media sources that can be used to reach these visitors.
 
Summer - June, July & August 2008 (PDFs)
Kingsland 
Lavonia 
Savannah 
Sylvania 
Tallapoosa 
West Point
 
Georgia’s Visitor Information Centers collect email addresses from visitors who sign the visitor registry. Online surveys are sent to the email addresses provided; on monthly basis results of this survey are compiled and analyzed on a quarterly basis.
 
2008 Fall Quarterly VIC Survey Report - September - November (PDF)
 
Lodging trend / data
 
Do you need an easy way to measure the impact that a particular tourism event has on your communities economy? GeMode can help, developed by Dr. Bruce Seaman this module helps you analyze the actual impact a fair, festival or other event. 
 
Spreadsheets (Excel File)
 
 

 

Tourism Industry News and Events

  • State’s Tourism Division Awards Marketing Grants - 41 Georgia Communities Across the State to Benefit more »
  • Georgia Tourism Division Gets New Leader - Kevin Langston named Deputy Commissioner as Part of Agency... more »
  • Georgia’s Visitor Information Centers Win International Marketing Award - Recognized with Mercury Award... more »
  • Governor Perdue Honors Tourism Leaders at Industry Conference - Annual Tourism Event Held at Lake Lanier... more »

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