Tourism is big business in Georgia, really big. It's the second-leading industry in the
state with an annual windfall of more than $34 billion and employment numbers that reach nearly a quarter-million people.
This page will provide industry workers a comprehensive look at the latest facts and figures as they relate to tourism in Georgia. Just about everything you would want to know about the industry and how the business is measured can be found on this page.
Please click on one of the links below to review the latest research data available.
Quick two page document that includes the vital tourism statistic and historical industry data which goes back 10 years in some cases.
What is a TSA? A TSA is the official international standard for measuring the economic contribution of tourism. This methodology was developed by the World Tourism Organization and ratified by the United Nations in 2000. The TSA for Georgia provides credible measures of the contribution of travel and tourism.
These bimonthly mini reports (PDFs) include: inquiry fulfillment, lodging trends, web stats, and welcome center visitation trends and a variety of national trend data.
2008 June-July 2008 May-June
2008 March 2008 January-February
ESRI Reports
Using the zip code variables these quarterly reports are produced to shows the top marketing segments for each of the visitor information centers. The reports show the origin of travelers utilizing the visitor information centers, which highlights key demographic markets for each center, the consumer preferences, typical spending patterns and media sources that can be used to reach these visitors.
Georgia’s Visitor Information Centers collect email addresses from visitors who sign the visitor registry. Online surveys are sent to the email addresses provided; on monthly basis results of this survey are compiled and analyzed on a quarterly basis.
Lodging trend / data
Do you need an easy way to measure the impact that a particular tourism event has on your communities economy? GeMode can help, developed by Dr. Bruce Seaman this module helps you analyze the actual impact a fair, festival or other event.