Porsche Cars North America chose Georgia a few years ago to locate its U.S. headquarters. We patiently anticipated the completion of One Porsche Drive, along with the 100 jobs it will bring. Yet, the economic impact that the company’s headquarter location will have in the state is more than just job creation.
When one thinks of a headquarter location, they don’t typically think of an off-roading race track, digital racing games and an intimate café. For Porsche Cars North America, Inc., these ideas have shaped their vision for One Porsche Drive.
“What started out as a bold idea on a piece of paper a couple of years ago is now a reality.” – Porsche Cars North America President and CEO Detlev von Platen.
1. The Porsche Experience Center Driving Track
Clearly seen from Highway 75, this 1.5 mile testing track includes both on and off-road courses, along with hybrid prototype racing cars for users to drive. One-day driving experience classes start at $300 and can include customized drive courses for users who are looking for something unique, including low friction handling and off-roading.
2. The Porsche Classic Car Gallery
A museum that includes the history of Porsche, early models and advanced classic Porsche prototypes, as well as a red diesel Porsche tractor and even Porsche-made mountain bikes.
3. The Porsche Restaurant 356
After all the activity One Porsche Drive has to offer, there must be a place for visitors and customers to re-fuel. Restaurant 356, which overlooks the driving track, provides the mix of a fine dining restaurant and a relaxing café feel.
4. The Porsche Exclusive Personal Design Studio
Made specifically with the customer in mind, this studio allows customers to choose color, interior, make and model, then project it on a wide screen TV.
5. The $500,000 donation to Atlanta
During the One Porsche Drive grand opening ceremony on May 7, Dr. Wofgang Porsche presented a check to the Atlanta Beltline project. Porsche Cars North America President and CEO Detlev von Platen noted Atlanta’s rich sense of community and heritage, citing the company’s mission to sustain the beauty and allure of the city.
6. The economic development impact in the area
With an estimated 30,000 visitors predicted to visit the new One Porsche Drive every year, the company also hopes to attract other developments to the area, including hotels and restaurants. This in turn will not only create more jobs and investment to Georgia, but will also help attract tourists and international visitors to the state.