The December edition of the Logistics Market Snapshot published by the Georgia Center of Innovation for Logistics highlighted a number of encouraging statistics from the first half of the holiday shopping season through record setting numbers for e-commerce sales.
For the first time ever, Black Friday became a billion-dollar online shopping day increasing 15% to a record $1.2 billion. These sales piggy-backed online Thanksgiving Day sales which climbed 21% to $766 million.
An even more telling story, these increases included a 74% rise in revenue from shoppers using tablets, a 51% rise in sales from smartphone users and a 40% increase in revenues via laptop and desktop computers. A record 21% of all Thanksgiving online sales came through mobile devices this year and total e-commerce sales reached $20.6 billion in the first 29 days.
Traditional sales also trended well and it’s estimated that the average shopper spent $407 over Thanksgiving weekend. The National Retail Foundation also said 141 million people went shopping at least once during the holiday weekend up from 139 million last year.
Learn more by downloading the full report at GeorgiaLogistics.com.