GEORGIA. YOUR LINK TO A STRONG VALUE CHAIN.
From research to clinical trials to distribution, Georgia is a leader when it comes to helping life science businesses thrive.
It’s been almost exactly a year since Georgia celebrated the news that Baxter would build a state-of-the-art manufacturing facility near Covington to support growth of its plasma-based treatments. For Georgians, the project means the creation of more than 1,800 full-time positions.
That’s welcome news anytime. But the Baxter announcement did more than just bring investment and jobs to one Georgia community. The company’s endorsement reinforced the fact that Georgia can compete globally when it comes to Life Sciences.
With Baxter and dozens of other significant life science and HIT successes behind us – and the support of one of the strongest and fastest growing life science ecosystems in the U.S. – Georgia is launching a new campaign to raise awareness of the state’s unique strengths.
New Life Science Campaign
The launch will coincide with the upcoming BIO International Convention in Chicago, where the state will be represented. The campaign centers on the fact that Georgia’s diversified Life Science’s industry spans the full value chain. Uniquely here, a product or service can be born, researched, tested, commercialized, produced and then delivered quickly to most anywhere in the world.
We understand what businesses need to help solve global health issues and save lives, because it’s happening every day here in Georgia. Through the campaign, we’ll share examples of how our talented workforce, logistics infrastructure and pro-business environment are giving companies the advantages they need.
The new campaign will focus on five specific sectors where Georgia excels and has a distinct competitive advantage:
- Cold Chain Storage
- Fill and Finish
- Health Information Technology
- Hematology and Immunology
- Medical Devices
We’ll reach current and prospective companies through sector-specific print and online advertising, digital and traditional media and events. We’ve built new sector-specific pages on our website, highlighted leading companies and developed brief but compelling case studies for each sector.